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Some of the best work I've been lucky to work on has been for good causes.
The heroine is Sport England's 'This Girl Can'.
In 2015, Sport England presented us with a challenge: to find a way to close the 2m strong gender gap in regular exercise levels by getting more women active. Borne out of a powerful unifying insight, we created ‘This Girl Can’, a brand built from the audience up, championing women getting active their own way. Ten years later, ‘This Girl Can’ has established itself in the vernacular of society and driven significant behaviour change.
You'll also find some other nice bits below too.
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